Overview

There're 3 different websites with a unique domain for all of the events. Optavia event website is created as part of brand transformation initiative with the goal to consolidate all of the sites into one.

The Challenge

• Having 3 separate websites for each event make it hard for our users to remember the sites name
• It is ineffective to have 3 different sites when it comes to the domain and hosting management

The Insights

Based on the user research through personal interviews with top distributors, and an online survey, one of the complaints our users share with us is that it's hard to have to remember the all of the sites.

Personas

The Solution

Create one website for Optavia events as a one-stop for our users and internal employee to get information about when and where each event will take place along with how to register and book hotel and flight.

Future Considerations

• Provide push notification during a time of the event when users visit the site