Hi, I'm Tadinee
I help organizations grow through human-centered product strategy, data-driven design, and emerging technologies. A Player-coach who builds teams and stays hands-on. Currently open to full-time opportunities while continuing to advise select teams through my consulting practice.
My Works
View Case Study
Product Leadership
Transformed a reactive, project-driven team to a proactive, outcome-focused product team, enhancing revenue and executive trust.
MyMonat 2.0
Drove the vision, strategy, and roadmap for the MyMonat 2.0 app, resulting in a 109.7% increase in adoption rate and generating $4.6 million in revenue within six months.
Health data dashboard
Revamped health data dashboards using Human-Centered Design and the U.S. Web Design System, achieving a 70% reduction in usability issues.
Health Online Community
Championed design thinking and conducted UX research, providing key insights and saving $1M by eliminating the need for a new platform. Implemented Lightning Design System, enhancing usability and speeding up delivery.
GSA Fleet Web Application
Led the discovery and UX/UI design of complex enterprise systems, developed and maintained a Design System, enhancing workflows and user experience, and achieving client satisfaction.
eCommerce Redesign
Streamlined the shopping and checkout experience for both web and mobile platforms, leading to a 23% reduction in cart abandonment and a 13% increase in conversion rates.
About Me
I'm a Product Design Leader who transforms businesses through strategic UX and hands-on execution. Over 15+ years, I've built high-performing design teams and shipped products that drive measurable outcomes - from launching a mobile app that generates $1M/month to delivering eCommerce features with $3.7M in sales to accelerating product velocity by 50% through thoughtful AI integration.
Life outside work
I'm a lifelong learner and a dedicated mother who enjoys an active lifestyle, traveling, good food, and socializing with like-minded individuals.
Consulting Practice
Alongside full-time engagements, I collaborate with product teams through Anima Consulting, LLC — helping organizations discover, design, and integrate AI-powered experiences with measurable impact.
Foundation Product & Service Design
Product Strategy & Research
Designing and executing tailored research plans (qual/quant) to define key user problems, identify opportunities, and establish a clear, data-driven Product Roadmap.
Product Design UX/UI
Hands-on design and delivery of user experiences, creating intuitive user flow, user interfaces, comprehensive design systems, and rapid low-fidelity wireframe and high-fidelity prototypes.
Service Design
Mapping the entire end-to-end service experience, including people, processes, and technology, to address internal disconnects and ensure organizational readiness for change.
Human-Centered AI-Enhanced Experience Design
AI Opportunity & Readiness Workshops
Facilitating a high-impact workshop to align leadership and technical teams on the highest-value AI use cases, assessing organizational AI maturity, and define Human-Centered AI principles for your product.
Human-in-the-Loop (HIL) Design
Crafting interaction models that define the optimal partnership between human and machine. This includes designing for graceful AI error states, user intervention, and guaranteed human oversight (Controllability).
Transparency & Trust Prototyping (XAI)
Designing critical UI elements that communicate why the AI made a decision, how confident it is, and when the user should step in. This is the crucial work that drives sustained user trust and prevents product abandonment.
Testimonials
"Beyond her technical skills, Tad is a remarkable leader and collaborator. She has an innate ability to inspire and motivate her team, fostering a culture of creativity and innovation. Her collaborative approach made cross-functional projects smooth and efficient, as she was always open to feedback and adept at integrating diverse perspectives into her designs."
"Tad uses the design thinking methodology and creates amazing experiences in the digital world. In the past 3 years working directly with Tad, I have seen her be able to both revamp and re-create existing platforms but also initiate and create from scratch the web and ecommerce capabilities & design of our new brand. She is passionate and extremely sensitive to achieving perfection"
"Tad is savvy, skilled, strategic, forward thinking and a joy to work with. She brings extraordinary UX expertise, an appetite for learning and growing, and an ability to navigate always complex and sometimes political waters with grace. We've worked together on several projects, and at every turn, I learn something from her that makes me a better contributor."
Contact me
I'm happy to connect, just drop me a line.