CoachAnswers.Optavia.com

Knowledge base self service portal website

Research | Personas Creation | Site Architecture | Wireframe | Prototype | User Testing | Experience | Visual Design

Overview

In preparing for an anticipated higher call volume in the call center after the launch of a new website and back office application, there's a need to create a knowledge base web portal to help customers get the information at their fingertip at the same time help reduce the call volume.

The Challenge

The call center is experiencing a high volume and long wait time that create a bad customer experience.

The Insights

Based on an interview with call center representative and feedback from our customers and contact center manager, the following are their pain-points:

  • The customer is experiencing a long wait time
  • The customer is frustrated and abandon the call
  • The customer service representatives don't have information on hands, they have to put the customer on hold to look for the information
  • The customer service representatives feel overwhelming and end up quitting
  • Higher call volume is anticipated when the new website and back office application is launch

Who I design for

  • Customers
  • Call center representatives

The Solution

To help minimize the call volume when the new website and back office application launch, there's a need to create an online self-service portal to provide information on all aspects to help to answer the questions our users might have.