Overview

Weight Control Center website is very outdated, not responsive. The functionality of center listing and appointment booking is not intuitive.

The Challenge

• The center locations listing is not intuitive, it doesn't allow the user to search for center locations near them
• The company does not have a software to handle online appointment booking.

The Insights

Based on the user research through personal interviews and an online survey with, customers, counselors and franchise owners, below are the users pain-points:

• Users can't search for a weight control center location near them, They have to browse through location listing by state
• The site is not optimized for a mobile experience
• The franchise owners want the lead capture to integrate with their system not funnel to a corporate system
• A counselor at a corporate center find it challenging to manage appointment request

The Constrain

The company is not planning to purchase software to handle online appointment in the near future

Personas

• Prospect and Customer
• Franchise Owner
• Corporate Conselor

Information Architecture

Tools: OminiGraffle

The Solution

Create a responsive website with new look and feel along with center search, online appointment request that integrates with the franchise system and provides a workflow for a corporate counselor to manage appointment request.

Future Considerations

• Invest in online appointment software

The company strategic direction has changed and is no longer have corporate and franchise centers, the site was taken down in November 2017